As part of the companies ambition to grow into wider markets, representatives attended the Equip Auto show in Paris. The show took place at Paris Nord Villepinte Exhibition Centre between 13th and 17th October, with myself Brian and Daniel attending from BJ Seals.
The Equip Auto show is the biggest automotive trade show in France with 1,500 exhibitors and 100,000 visitors. It is attended by many leading organisations from not only France, but also worldwide.
Prior to attending, we worked closely with the Welsh Government export team and also The UKTI automotive team based in France. This helped us greatly and gave a plan to accomplish at the show.
The aim was to get an understanding of the culture of the market, whilst also gaining links with potential business partners. Although we did not exhibit at the event, it was great that all companies were supportive and willing to discuss opportunities.
The trip was extremely worthwhile and positive discussions took place at the show, which have also continued since our return. I am sure it will be the start of a long and joyful relationship between our company and France.